Who We Are

Let’s us tell you who we are at the Wildfire Pro Shops. Our WPS founder Steve Conboy retired from CitroTech the NYSE Company he founded to come and help property owner all around Lake Tahoe and Truckee reduce the anxiety and risk of loss in our beautiful threatened mountain regions. Steve is the inventor of CitroTech that many will agree is the Safest and most Environmentally friendly Fire chemistry the world has ever known. If you don’t believe us reach out to those that run the EPA Safer Choice Program. CitroTech and its Wildfire Defense Patented System birthed by Steve after watching Santa Rosa burn down when it clearly could have been saved if CitroTech was being spraying on that wildfire advance and the homes. During the LA Fire Steve and crews where out spraying homes 24/7 with CitroTech and none of the homes we sprayed got consumed. We are telling you all this so you know you are not working with some ambulance chaser company.

Steve's Class A fire protection has protected over 20 million square feet of wood framed high density housing for all the top national builders to defend them from arson activity during construction.

He has spoken twice at the United Nations once at the World Trade Conference along with winning the EPA Safer Choice Partner of the year and the Thomas Edison and IRMI and Connect awards.

This is Steve back 2017 during a fire he was spraying 40 acres for a Landscape Architect in Healdsburg to defend Oak Tree scarring. Now that he is living in Tahoe his efforts are to help all property owners and realtors reduce wildfire risk to help support better insurance rates. His podcast series will launch in his first Wildfire Pro Shop in Incline Village in June 2026

Wildfire Season sale is on!

Sale!
Up to
50% off