The Wildfire Pro Shop is opening in Tahoe starting this June, with our first location in Incline Village, followed by South Lake Tahoe and Truckee.
Our founder is a nationally recognized, award-winning early fire elimination technologist and the inventor of CitroTech — the safest, most environmentally friendly proactive fire retardant in the world. He has proactively fire-defended more square footage of wood-framed structures than anyone in North America, and is a two-time EPA Safer Choice Products Partner of the Year (2024 and 2026).
His vision is simple: help every property owner affordably lower their risk of loss in a wildfire event. His passion is to proactively spray CitroTech and make things safer for the brave firefighters who answer the call. And he’s the biggest promoter of early evacuation you’ll ever meet.
A builder by trade, he’s out to teach every builder in the Tahoe and Truckee regions how to Class A fire-treat 100% of the interior lumber during framing — before windows and mechanicals are installed.
The Wildfire Pro Shop is also closely connected to the Safer Chemistry Non Profit 501(c)(3), which is dedicated to defending caged animals from wildfire risk. We’ve already defended caged wolves by spraying the vegetation fuels in and around their habitats.
Everything we’re about is teaching, supplying equipment, and putting EPA Safer Choice CitroTech in the hands of property owners — so reducing your wildfire risk is more affordable than it’s ever been.
